Become a Successful Digital Transformation Rockstar
Use our ready-made Digital Customers templates to accelerate digital products and services designs
Key Concepts of the Templates
- Beautifully crafted, one-page templates
- Easy to learn and understand
- Designed for use in workshops & sessions
- Covering the most important aspects for a thorough digital products definition activity
Jurgen Wittkopp
Co-Founder unleash.digital
With more than 25 years experience making companies fit for their digital future, Jurgen has successfully helped transform numerous businesses around the world to move into the digital age.
Having worked for and with large multi-national enterprises, start-ups and technology and management consultancies it is time to share our accumulated wisdom about how companies thrive and survive in the digital age.
My own digital journey began in Siemens in the 1990's, where I invented and developed the worlds first Mobile Prepaid platform and co-authored the Short Message Service specifications, that went on to become the hub for the Internet of Things. Both solutions revolutionised the industry.
Ever since, companies such as Vodafone, Intel, T-Mobile, Deutsche Bahn, Hutchison, Dubai Government, TfL, MBC, SEC, Verizon, HomeCredit and many more have already benefited from my services.
With organisations and management teams still struggling to get their digital transformation off the ground we dare to make best practice tools and techniques available to everybody.
As the founder of the unleash.digital community, Jurgen is passionate about guiding today's executive leaders, change managers and the next generation of consultants to avoid common pitfalls and problems in their programmes.
“Digital business transformation does not need to be difficult. Apply common sense, avoid complicated methodologies, persevere with your change initiatives and take your employees with you.”
UNDERSTAND THE NEW DIGITAL CUSTOMER
The only starter set of templates you will ever need to deliver digital products and services planning workshops. Understand the new Digital Customer are your proven business resource.
Helpful, professional assets
If it wasn’t for unleash.digital, it would have taken me many hours of my time to identify and ready material for our digital product design workshops.
K Petrovic, SME, UK
Package Content
10 commonly used tools and templates
Package Price
$49 FREE
Skill Level
Beginner to Professionals
How you will benefits from the templates
Despite expensive support and a massive effort more than 70% of Digital Transformation initiatives still fail. One of the reasons for failure is that digital products and services are not planned properly.
The Understand the new Digital Customer templates provides you with the very same basic set of proven tools and techniques we use in our own consulting engagements. They allow for digital products and services planning to be formalised, whilst keeping a vibrant level of innovation and freedom of ideas..
Also, with the templates based on generally accepted methodologies for product and service definition and innovation, we take them one step further. All of our templates have been extended to cater for inevitably additional aspects that come with “digital”.
This is only the introductory module of our Digital Transformation Strategies course that teaches you how to develop your very own targeted approach to strive and survive with your business in the digital age.
To find out more about the course click here.
Preview Templates
Templates Coverage
- Outside-in view i.e. covering all aspects that your customers and partners drive towards your digital products and services
- Inside-out view i.e. capturing the value and unique propositions that your digital products and services provide to customers
- Matchmaking view i.e. the identification of what area, market segment your digital products and services are best suited for
K Petrovic, SME, UKThrusting digitalisation onto my employees it was extremely helpful that the product definition templates were kept simple and easy to communicate to my folks.
What the templates will do for you
By using these templates you will become part of the small circle of experts that we have shared our approach to Understand the new Digital Customer with. You will
- obtain a set of ready-made, yet expandable templates for your digital products and services definition and design
- implicitly learn how to amalgamate the outside-in with the inside-out views for your new digital products and services
- have a framework that is easy-to-use and easy-to-understand for employees when assisting digital products and services definition
- be able to demonstrate your digital transformation expertise to your employer and colleagues
- build a foundation for future digital transformation engagements
- work with a proven, replicable approach to tackling the definition and design of digital products and services
Applicable Industries
- Media
- Technology
- Retail / Consumer Goods
- Financial
- Education
- Utilities / Telecoms / Transport
- Manufacturing
- Healthcare
- ...and many more
Does this work for me?
We offer our courses, tools and templates for download and direct access from our own secure servers.
You can use our material at any time 24/7 from your desktop, tablet or mobile. We support the following formats:
- Video course material is provided through our learning portal in mp4 formats
- Playbooks and Templates are in pdf, pptx and keynote formats
- Tools require Microsoft Excel
Who are these templates for?
When it comes to our Understand the new Digital Customers templates we take you on your digital journey and hold your hands, step-by-step.
We typically see Executives in CDO, CTO, CIO and COO, programme director and digital product manager roles that are concerned with the day-to-day delivery being interested in utilising our templates. It is equally helpful for consultants who wish to improve their skill profiles and add potentn tools to their arsenal.
The templates have been specifically developed in the context of small and medium sized business (SMB) up to several thousands of employees and multi-billion in revenues. It does not matter whether you are transforming a business that is into physical or digital products and services, or a mixture thereof. We have you covered.
The methodologies we teach alongside the templates also work for smaller units in large corporates that operate somewhat independently.
The templates are beginner friendly but can also definitely be used by advanced managers. They are deliberately kept simple and easy to understand to help pull in employees and colleagues that are not ordinarily concerned with digital products and services definition and design.
Templates Overview
Helps to translate macro level trends (general or specific, short-term as well as long-term) into tangible, customer-centric innovation ideas, and ties this back to supporting ecosystems and expectation handling.
Helps to obtain a big picture view of (general and relevant) trends as far as their priority and likely timeline is concerned.
A compact repository to capture characteristics of your typical target customer. Including pain points, wishes, fears etc. and a whole range of demographic information.
A support technique to tease out the real requirements, perceptions and desires of a potential future customer of your new digital products and services. Helps with the description of a customer avatar.
A seed checklist as an early detection and warning system to alert you to changes in the short-term, mid-term and long-term trends and customer behaviour / expectations.
A technique and tool to map out a customer's journey with your (new) digital products and services. Combines a view on typical metrics that will help you monitor performance at gates.
A template that helps to map the perceived and actual customers' wishes, desires, pain points etc. onto the characteristics of your (new) digital products and services.
The Business Model Canvas gives a high-level, one-page view of your future (new) digital products and services business. It consolidates cost and revenue aspects around your value proposition.
A template that helps to map the touch points of the customer journey onto the soft and hard decision triggers that a customer holds.
A checklist to validate you have covered the the assessment of the relevant inside-out and outside-in aspect of your product definition.
Additional Bonuses - available for a short period only
Early Exclusivity
You get almost exclusive access to our course that has previously only being shared with our most trusted clients
Monthly Expert Meet-Up
For the duration of 12 months after your purchase you will be invited to our monthly 1-hour video conferences
Tools and Toolkit Support
We will update the tools and toolkits that come with the course during the first 12 months