Become a Successful Digital Transformation Rockstar
Learn how to develop a robust Digital Strategy for your business that actually work
Key Concepts of this Course
- Easy to follow step-by-step guides
- Ignore the therory: learn by looking over a practitioner's shoulders
- Save time transfering and customising proven recipes directly to your own environment
- Enables your to deliver digital transformation projects on a shoestring budget, in time
Your course tutor
Jurgen Wittkopp
Co-Founder unleash.digital
With more than 25 years experience making companies fit for their digital future, Jurgen has successfully helped transform numerous businesses around the world to move into the digital age.
Having worked for and with large multi-national enterprises, start-ups and technology and management consultancies it is time to share my accumulated humble wisdom about how companies thrive and survive in the digital age. I see many organisations struggling with the digitalisation of their business. This is often sad and frustrating.
My own digital journey began early in the 1990's when “going digital” was still a buzzword. I was fortunate enough to trod the paths of digitalisation since the initial sprouts, inventing and developing the worlds first Mobile Prepaid platform and devising the Short Message Service standards that later went on to become the hub for the Internet of Things, and many more.
At the core of this work has always been the transformative elements: how to build teams that gel, processes that automate, corporate strategies that can be implemented for the benefits of the organisation and products that digitally enrich the world.
Ever since, companies such as Siemens, Vodafone, Intel, T-Mobile, Deutsche Bahn, Hutchison, the Dubai Government, Transport for London, MBC, Saudi Electricity Company, Verizon, HSBC, HomeCredit and so many more have already benefited from my services. With organisations and management teams still struggling to get their digital transformation programmes off the ground unleash.digital is a hub that makes best practice tools and techniques available to everybody.
As the founder of the unleash.digital community, I am passionate about guiding today's executive leaders, change managers and the next generation of consultants to avoid common pitfalls and problems in their transformation programmes.
“Digital business transformation does not need to be difficult. Apply common sense, avoid complicated methodologies, persevere with your change initiatives and take your employees with you.”
DIGITAL TRANSFORMATION STRATEGIES
The only course you will ever need to develop and enact a sustainable and robust Digital Transformation Strategy for your organisation and company.
Also suitable for transformation consultants helping their clients’ businesses.
Amazing Course
Hats off for this hugely practical course. It beats all these complicated methodologies hands-down. Very much down-to-earth material.
And the best part: it is actionable and works.
Gordon Drury, Manufacturing, UAE
Course Duration
>6 hours video footage + playbooks to work with
Course Price
$797 $497
Course Level
Beginner & Intermediate
What you will learn in the course
Despite expensive support and a massive effort more than 70% of Digital Transformation initiatives still fail. The reason for failure almost always is over-complicated programmes and a lack of a robust, yet flexible Digital Strategy.
This course will teach you how to develop your very own, customised Digital Strategy tailored to your business. A strategy that does not fall apart at the first hurdle. We put particular focus on the practical aspects that we found work best for our own consulting clients.
Theoretical textbook stuff and complex methodologies rarely work in the real world. That’s why you will find our highly praxis orientated video lessons being complemented by numerous playbooks and readily usable tools.
Preview Module 1 of the Course
Highlights of Key Course Coverage
- Achieving management buy-in
- Taking stock: how digitally mature are you?
- Understanding the new digital customers
- Getting ready to react to changing markets
- Experimenting with digital oroducts & services
- Pulling it all together into a your digital strategy
What the course will do for you
By taking this course you will become part of the small circle of experts who can deliver Digital Transformation Strategies that actually work. You will
- Build your foundation to work in key roles of digital initiatives
- Become the go-to partner in your organisation for some of the most interesting digital opportunities in your business
- Hugely improve your skill profile by focusing on experience and expertise that will be relevant for years to come
- Help shape the future of your company by engaging at executive level, educating and strategising on the digital business potential
- Grow your profile of a mentor, helping teams and your colleagues devise their tailored approach to digital transformation
- Increase your own employability inside and outside your current employer by becoming a recognised digital strategy expert
- Get involved and be able to proactively drive innovation and digitisation initiatives that increase your reputation
- Widen your own horizon thereby leapfrog your competition when it comes to securing the most rewarding digital jobs.
Industries
- Media
- Technology
- Retail / Consumer Goods
- Financial
- Education
- Utilities / Telecoms / Transport
- Manufacturing
- Healthcare
- ...and many more
Frederik Janssen, Financial Services Industry, SwedenThe one course I found that lead me step-by-step all the way to a robust strategy definition. Top notch.
Never getting lost again
The course is based on unleash.digital’s proven customer-centric framework, adapted and extended from traditional change programmes to cater for the new realities of the digital world.
Whether you deal with Strategy Definition or the Implementation and Execution of digital transformation, the unleash.digital framework helps you put guidance and a common language into your work.
- Developed over years of practicalapplication
- Supported by tools & customisable methodologies
- Applicable to physical & digital product and services businesses
Who is this course for?
When it comes to our Digital Transformation Strategies course we take you on your digital journey and hold your hands, step-by-step.
We typically see Executives in CDO, CTO, CIO and COO roles, and programme directors and managers that are concerned with the day-to-day delivery taking the course. It is equally helpful for consultants who wish to improve their skill profiles.
The course has been specifically developed to suit small and medium sized business (SMB) up to several thousands of employees and multi-billion in revenues. It does not matter whether you are transforming a business that is into physical or digital products, or a mixture thereof. We have you covered.
The methodologies we teach also work for smaller units in large corporates that operate somewhat independently.
The course is beginner friendly but students with several years of experience at intermediate and even expert level will hugely benefit from it, too.
Course Curriculum
- What is Digital Transformation?
- Who is this course for?
Preparing decision taking for Digital Transformation
- Understanding value and benefits of Digital Transformation
- Identifying required mindset changes in your organisation
- Making the case for Digital Transformation
- Turning Management into Digital Transformation heroes
- Using the Course to Gain Competitive Advantage
- Navigating Data Analyses Successfully
- Mining and Analysing Data
- Capturing your As-Is Situation
- Assessing your own Digital Maturity
- Assessing your own Marketing Maturity
- Understanding the New Digital Technologies
- DX Visioning - Mapping out Your Future
- How an ordinary Bakery became Digital
- The Journey to Understanding the Customer
- The new breed of products and services in a digital age
- DX Portfolio Management
- Customer Centricity Concepts
- Identifying Digital Trends
- Personas and Avatars
- Customer Beliefs & Behaviours
- Customer Journey mapping
- Developing the overall DX Value Proposition
- Network effects and scaling considerations
- Ecosystems & Partners embedding
- Pulling it all together - Business Model Canvas
- Detecting and Reacting to Changes in Customer Expectations
- Outcomes / Next Actions
- The Basics for an Effective Planning
- Identifying Winning Markets and Product
- New Value by new Digital Business Models
- Utilising Digital Marketing
- Supply Partnerships and Platform Planning
- Rapid Business Plan Drafting
- Outcomes / Next Actions
- Leapfrog Competition by Design
- From Lean Start-up to Agile working / Fast fail principles
- Innovation & Ideation
- Prototyping & Rapid Design Techniques / response at speed
- Coopetition & codesign & product design
- MVPs and how to optimise them
- Leveraging customer feedback
- Enabling channels of commercialisation
- Preparation for commercialisation
- Outcomes / Next Actions
- Strategy Definition Objectives
- Setting your Strategic DX Vision / Mission
- Defining Strategic DX Objectives
- Strategy tactics
- Governance & Organisation Structure
- 12 Pillars of your DX Strategy
- Funding DX
- Regulations and Policies
- Mobilisation & Communication
- Partnering & Ecosystem & Developers Strategy
- Program Plans & Roadmaps
- Validating and defining your DX Strategy
- Handling risks
- Outcomes / Next Actions
Does this work for me?
We offer our courses, tools and templates for download and direct access from our own secure servers.
You can use our material at any time 24/7 from your desktop, tablet or mobile. We support the following formats:
- Video course material is provided via our learning portal (mp4 format)
- Playbooks and Templates are in pdf format
- Tools require Microsoft Excel
Additional Bonuses - available for a short period only
Early Exclusivity
You get almost exclusive access to our course that has previously only being shared with our most trusted clients
30 Minutes Consultation Call
You send us your most burning questions beforehand and we sort you out. Ask us everything
14-days Money Back Guarantee
We don't want your money if you are not satisfied with the quality of the course material.
Monthly Expert Meet-Up
For the duration of 12 months after your purchase you will be invited to our monthly 1-hour video conferences
Tools and Toolkit Support
We will update the tools and toolkits that come with the course during the first 12 months